Client :
Choose Joy
Service :
- Music Production
- Music Production
Vision
This musical piece was produced as part of Mobily’s 2025 Ramadan campaign “Choose Joy,” capturing the essence of the holy month as a time of connection, optimism, and genuine happiness. The project aims to reflect the human values that unite Saudi society during Ramadan — from the warmth of family gatherings and shared kindness, to the simple, heartfelt moments that bring people together
Poem
The poem explores the idea of returning to one’s pure essence — to the innocent joy that lives within before life’s burdens take over. Its words invite the listener to awaken the inner child who sees wonder in everything, reminding us that happiness is not an age but a state of heart, and that true joy begins when we choose to live through the eyes of a child
Through the eyes of the child within you,
Laugh, and live the moment with him,
Forget what burdens your mind.
Let the child rise and fly,
Explore the endless sky,
And teach you that joy
Has neither limit nor end.
Play — even with silvered hair,
For joy has never been a fault to bear.
Each heart holds a child inside,
Whose smile brings life and care.
Melody
The composition embodies the joyful spirit of Ramadan through a warm and minimalistic musical journey. It begins with calm introspection, then gradually opens into playful rhythms and uplifting transitions that reflect the spontaneous nature of joy. The melody moves between nostalgia and wonder, evoking the feeling of a child rediscovering the world with every note
Performance
Rashed Al-Majed delivers the performance with warmth and sincerity, capturing the essence of quiet joy and the timeless innocence within every heart. His voice reflects authenticity and emotional depth, transforming simplicity into beauty. The choral ensemble echoes key verses, reinforcing the sense of togetherness and shared happiness — uniting voices in one collective celebration of Ramadan’s jo
The Song
Our Work
Explore the heart and soul of our endeavors in ‘Our Work’. From groundbreaking compositions to transformative soundscapes
