Client :

Mountain Brew
Service :
- Sonic Branding
Service :
- Sonic Branding
Vision
The music captures the journey of coffee from its natural origin to the moment of enjoyment.It begins with organic sounds and raw textures, gradually evolving through carefully layered rhythms.The composition concludes with a warm, balanced phrase that reflects craftsmanship, purity, and the deep calm found in a cup of coffee.
DNA
The sonic DNA was built on the idea of “nature woven with craft.”The main melody blends raw organic textures wood, air, natural friction with a simple, repeatable musical phrase that reflects continuity and reliability.The composition follows a calm yet steady melodic movement, pulsing with a consistent rhythm and surrounded by soft layers.The result is a sensory signature that combines clarity and precision just like coffee on its journey from the mountain to the cup.
Main Theme
The main composition begins with a gentle melodic calm, evoking the stillness of dawn in the Andes.The ney introduces the scene with its airy texture, like the first breeze moving through trees.The oud follows with a warm tone, adding an Arab cultural layer that blends Latin roots with a local sensibility.Organic percussion enters gradually starting with light, grounded pulses, like steady footsteps on damp soil.Each musical drop builds confidence, not rushed, but crafted with intention.Every instrument joins subtly, leaving a distinct mark while staying in harmony within a balanced sonic palette.A simple melodic motif repeats like a memory bringing you back to the beginning.The soundscape expands slowly until it reaches a state of fullness,as if all elements have come together in a single cup clear, warm, and real.
Musical Structures
The sonic identity of Andes Roasters was shaped around four core concepts that define the brand’s character and experience: Saudi, specialized, pioneering, and authentic.
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Saudi
Oud melodies carry distinctly Saudi phrases that convey a sense of local belonging.
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Specialized
The composition is built with precision and clarity, reflecting the brand’s professionalism and attention to detail.
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Pioneering
An unconventional sound structure using organic and airy instruments highlights the brand’s uniqueness.
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Authentic
The opening ney introduces a feeling of natural roots and pure identity.
Audio Logo
The sonic logo of Andes Roasters is a minimal tone that captures the warmth of craft and the calm of the mountains.It serves as an audio signature that reinforces the brand’s presence.