Client :

Symphony
of Glory
Service :
- Sonic Branding
Service :
- Sonic Branding
Vision
The sonic identity of FDL (Yelo League) was crafted to deliver a strong, impactful sound that reflects the spirit of sport and excitement.It aims to boost crowd engagement while staying rooted in the league’s cultural identity.A mix of instruments and sounds was selected to capture the high-energy atmosphere of football matches, creating an interactive audio experience that energizes fans and elevates the matchday vibe.
DNA
The DNA phrase for FDL was crafted using crowd-based vocal elements to create a distinctive musical signature that reflects the league’s character and sports values.The melody captures excitement and fan engagement, expressing the energy and thrill of the matches.This phrase is reused across the league’s audio elements to strengthen the sonic identity and build a strong mental connection between the audience and FDL.
Main Theme
The main music for the Yelo League was designed around three core sonic pillars: local identity, competitive intensity, and ambition for promotion.It follows a sound journey that starts from the heart of the pitch and builds toward a peak where all elements come together in a scene full of energy and belonging.The Ajam maqam was chosen as the melodic foundation for its sense of grandeur and stability, reflecting mental readiness and a spirit of challenge in a real competitive arena.The piece opens with crowd sounds rooted in Saudi culture, setting the atmosphere with anticipation and connection.Tight electronic rhythms follow, driving the music forward and reinforcing the sense of competition.The main melody (DNA) appears through repetitive, chant-like crowd phrases, creating a memorable sonic identity that translates the league’s voice into a living, fan-driven signature.The Samri rhythm interacts with oud responses in a rising structure, reinforcing the upward local spirit and blending tradition with momentum.The track closes with a return to the opening sonic logo, completing the arc with a firm resolution anchoring Yelo League’s identity in the listener’s mind as the sound of Saudi spirit, rivalry, and ambition.
Musical Structures
The sonic identity of the Yelo League was designed to reflect the spirit of competition in Saudi Arabia’s First Division, blending local identity, intensity, and a constant drive for promotion.It focuses on three key pillars, each translated into distinct musical elements to represent the full league experience—from the pitch to the fans to the ultimate dream.
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Saudi
The Saudi Samri rhythm anchors the background, reinforcing local character and the atmosphere of Saudi stadiums.
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Competitive
Tight electronic drums and a steady bass pulse capture the tension and energy of matchday confrontations.
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Raising
An ascending musical phrase supported by open, layered pads expresses ambition and forward momentum.
Audio Logo
The sonic logo was designed to reflect the league’s unique sports identity using only crowd-based vocal elements.This approach enhances audience engagement and builds a strong mental link between fans and the league.The logo is used across all promotional materials to define the league’s identity and amplify the energy and excitement of the matches