Client :
After
The Pause
Service :
- Sonic Branding
Service :
- Sonic Branding
Vision
The sonic identity of PAUSEAWAY stems from the brand’s core:
an invitation to pause, reflect, and reconnect with self and nature.
The musical vision isn’t designed to grab attention
but to accompany the experience felt, lived, and sensed
evoking calm and stillness away from the noise of everyday life.
It’s music that doesn’t demand presence
but gently fades into the background,
creating a supportive soundscape that deepens the guest’s experience.
It serves as a subtle reminder to disconnect from the outside world
and reconnect with the present moment.
DNA Brand Audio Identity
The musical DNA was composed as the core of PAUSEAWAY’s sonic identity.
It embodies the brand’s spirit and reflects its values of calm, authenticity, and balance.
This theme is adapted across all elements of the audio identity.
Brand Audio Identity
The main composition for Pause Away was built on a gradual sound structure.
It begins softly and grows steadily toward a peak, reflecting the brand’s core values: calm, authenticity, and balance.
The piece opens in the Nahawand maqam, chosen for its emotional depth and blend of elegance and tranquility aligning with Pause Away’s intent to create inner clarity.
It starts with a gentle rhythm from hangdrums, offering a quiet space away from noise.
Musical layers unfold smoothly piano and synthesizer tones emerge, touched by improvised flute phrases.
The oud then joins, adding cultural and emotional depth.
As the music builds, the qanun enters in harmony with a backdrop of strings and bass synth.
All elements gradually converge, reaching a full sonic climax.
At this peak, the piece closes with the DNA phrase a clear interaction between oud and flute, surrounded by the full ensemble capturing the essence of Pause Away in a unified musical moment.
Components
Tranquility, authenticity, and balance form the core values of Pause Away’s sonic identity.
The brand aims to create an experience that bridges cultural roots with modern renewal—offering moments of inner calm and a deeper sense of heritage connection.
AUDIO LOGO
The sonic logo of PauseAway is a calm auditory moment that captures the essence of pausing.
It features a soft, reflective tone that expresses the brand’s philosophy of stepping away from noise and reconnecting with the self.
Check out other projects
Explore a variety of customized iterations designe d specifically to meet the needs of your marketing campaigns and maximize their effectiveness
